My role included design research, UX, visual design, and prototyping.
For v1, we centered the experience around boosting and sharing, the primary actions on CoPromote that deliver value to new users the fastest.
CoPromote’s feed is different from Facebook, Twitter, Instagram, or SoundCloud – or feeds designed for consumption that generally display posts in chronological order.
Instead, CoPromote's feed is more like Seamless, Expedia, or Foursquare: where the most relevant results, and closest matches, get shown first.
Since users shouldn't expect to find better posts on scroll, a card-swiping, Tinder-esque presentation of content could be better suited for CoPromotes's mobile app.
Utilizing gestures like swipe makes sharing faster, while requiring users to dismiss content they aren’t interested in – providing actionable data that can immediately improve their next content recommendation.
In v2, we focused on removing friction from boosting, adding relevancy scores to improve recommendations, optimizing the feed for rich media, and making the concept of reach, CoPromote's virtual currency, less abstract.
We relied on a quick, dynamic, prototype-driven process to rid ourselves of considering design in detail — using prototypes as our tools and not the end results of our design process.
Doing so helped us start conversations around prototypes that unlocked our team, identify more shortcomings and opportunities, prioritize our roadmap, and create more buy-in across stakeholders and teams.